V‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍iew this TED TALK presented by Gaby Berrios. She is challen

V‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍iew this TED TALK presented by Gaby Berrios. She is challenging the assumption that Gender-Based marketing is not the best way to go about creating a promotional campaign. In her 10-minute video, she shares the results of market research studies all over the world showing that gender is only a small factor when it comes to effective marketing. After you have viewed the video, summarize a couple of poi‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍nts that she made that you found particularly relevant, and share a time when you felt uncomfortable or irritated due to a gender-heavy focus. TED@BCG Mumbai Video, by Gaby Barrios, 2019 | Why Gender-Based Marketing is Bad for Business URL: https://www.ted.com/talks/gaby_barrios_why_gender_based_marketing_is_bad_for_business?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshar‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍e

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