Research Apple AirTag and develop a marketing plan.  You should be able to find

Research Apple AirTag and develop a marketing plan.  You should be able to find information from business media, such as The Wall Street Journal, Business Week, Fortune, Advertising Age, or Forbes.  Start with the recommended publications above.  Other information may be obtained from the company’s website, and from the business section of daily newspapers. 
A minimum of six current articles (2019 – present), not including the company website, as background for your paper. 
The major part of the assignment will focus on what the company is or has been doing.  Cite your sources using APA format. 
I. Situation Analysis
a. Internal Environment
i.  What is the company’s mission and overall business objectives?
ii.  What resources does the company have that make them unique?
iii.  How is the marketing function organized (centralized?  By brand or category? By market?)
b. External Environment
i.  What is the overall domestic and global market for the product?  What is the approximate market share?
ii.  Who are the competitors?  What are their marketing strategies?
iii.  How does the economic environment affect demand for the product?
iv.    What is happening in the social and cultural environment that affects the product?
v.    What is happening in the legal and regulatory environment?

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