Instructions for the Research Report Option: Involves writing a two-page report

Instructions for the Research Report Option:
Involves writing a two-page report about an empirical research article from one of the two most recent issues of the following top three marketing journals listed here: Journal of Marketing Research, Journal of Marketing, or Journal of Consumer Research. The article you select must involve an empirical investigation (including a data collection effort using experiments, surveys or other methods).
Your report of the article should be structured using the following headings:
(a) the research question
(b) topic/subject matter
(c) contribution of the work to research in marketing and to marketing practice over prior work that has been conducted (and referred to in the article)
(d) the methods used
(e) key findings
(f) bibliography
Formatting:
12-pt font
1.5-line spacing
First and Last Name
PDF file with your full name in the title
DO NOT do any of the following, otherwise your report will be sent back, and you must re-do it:
Conduct your own research. This assignment is a research report on an already published article
Increase font sizes and spacing to reach two pages
Assume half a page counts as a full page. A “two-page research report” includes two full pages

Leave a Reply

Your email address will not be published.