F‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍INAL STRATEGIC MARKETING CASE STUDY (Individual Paper 12/06

F‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍INAL STRATEGIC MARKETING CASE STUDY (Individual Paper 12/06/21): Individual Paper: The report/paper is to be 10+ pages, well-written (with no major grammar, flow, spelling issues), and 1 page executive summary. MLS format is not mandatory. Primary research must be included. Survey size of 50+ or focus group of 20+ is suggested. Grading is based on quality of report, attention to marketing concepts, strong strategy insight, topics relating to text book and slides, depth of research, and high relevance to text/slides. (Custom Case): You w‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ill be assigned a real-life case or activity, you will assess the current business situation / problem and develop a custom marketing strategy report with solutions using concepts you have learned from the class and from your past experiences and primary research to a final report. * I want to do a case study on Costco and the members at Costco. I will let you take most of the reign on this. What I learned in class is how to use contexualized evidence. I just need to do a case study on Costco so if you could find any that would be grea‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍t

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