Category Archives: Marketing : Media

https://youtu.be/6Ky_1Y-r-Ms PROJECT 3: SELF-PUBLISHING AND DISTRIBUTION BUSINES


PROJECT 3: SELF-PUBLISHING AND DISTRIBUTION BUSINESS STRATEGY
Objectives:
*Research print-on-demand (POD) or aggregator vendors to assist with distribution of your self-published content. * Develop a marketing plan, including a brand, identification of a target market, and appropriate use of Web 2.0 strategies. * Devise an appropriate price point and unit-sale goals. * Utilize a traditional business plan template to format the business strategy.
Authors, composers, game designers, television producers and filmmakers who decide not to pursue a traditional route or, in an effort to secure an agent or deal wish to establish a prior record of sales, often consider a self-publishing/producing and distribution strategy.
Now it’s your chance to show off what you’ve learned and create a formal business strategy for the self-publishing, promotion, distribution and and release of your chosen creative content that you developed in Projects One and Two. Here, you will discover how to release this same content on your own, without the need for a traditional publishing deal. For this project, use the Business Strategy Template provided. Feel free to use additional outside resources, as well, if appropriate.
Instructions:
1. For this assignment, you will research and write a formal business strategy in which to digitally self-publish, promote, distribute and merchandise your own print media, music, or audiovisual content.  Using the Business Strategy Template provided, design your self-publishing and distribution roadmap for release of your creative content. The Strategy may incorporate business plan elements developed in prior courses if related to the student’s same business plan or model, and you may re-use material from Projects One and Two to discuss your creative content. At a minimum, the Strategy Project must include information on each of the following: Mission, Executive Summary, Company Description, Product, Manufacturing and Distribution Strategy, and Marketing and Promotion Strategy.
2. There is no page requirement, but a range between 3-10 pages is common. Of course, the more details and content a student provides, the better the grade. For this project, you are welcome to create a fictitious publishing or production company if you do not intend to actually use this strategy for your Final Project. It is expected that you will use the same creative content developed previously in Projects One and Two.
3. You will use the same creative content that you developed previously in Projects One and Two. As you conduct your research, consider the following: * Who is your potential audience? * Can you keep your copyright? * Is the deal exclusive? * What royalty rates will you receive? * What wholesale and retail distribution channels will your POD or aggregator offer?
Deliverable:
A professionally-written business strategy that identifies the creative content, including its mission, creator, and self-publisher; the selection of an appropriate POD or aggregator, including a discussion of applicable wholesale and retail distribution channels and royalties; an effective marketing strategy, including identification of the market, brand, licensing and/or merchandising options; and a conclusion with closing or summary remarks.
Project 3 (Self-Publishing Strategy), you’ll need to base it on this book instead of TV.

Week 4 Discussion: Media Habits OBJECTIVES: In this assignment, students will ev

Week 4 Discussion: Media Habits
OBJECTIVES:
In this assignment, students will evaluate their personal media habits and reflect how they may have changed as a result of digital distribution.
Students will evaluate how these changes have affected the entertainment media publishing and distribution industry.
Students will evaluate how these changes might affect distribution strategies and revenue models.
INSTRUCTIONS:
Initial Post (75%) – DUE WEDNESDAY
Project Specifications
Reflect on how your personal media consumption habits changed in recent years as a result of digital distribution. For example, do you read fewer “physical” books? Regarding newspapers and magazines, do you now mostly read online content or hard copies? Do you buy fewer CDs, preferring instead to purchase “albums” (or just tracks!) from an online store such as iTunes?
With that in mind, what do your media consumption habits say about “the big picture” of publishing and distribution within various branches of the entertainment industry? Look ahead and consider the future of media distribution. In a few years, do you think companies will be relying solely on digital distribution? Will corporations such as Barnes & Noble continue to have physical “brick and mortar” locations or will they exist only on the Web? Explain.
In today’s culture, physical media (newspapers, books, DVDs, etc.) are increasingly migrating to online formats. Think about how this might affect—or is already affecting—distribution strategies and revenue models within various branches of the entertainment industry.
Response Post (25%) – DUE SUNDAY
Choose at least one other student’s post and reply to it.  Offer an interesting comment or information source, along with appropriate citations.  Please keep the tone positive and professional.
DELIVERABLES:
Complete the reading assignment for the week and then answer the discussion questions given above. Provide an initial post in response to the specified questions, before Wednesday at 11:59pm.
Your initial post must be at least three paragraphs in length and cite at least one source (outside of course materials) that discusses events and/or situations with respect to the entertainment industry. 
Create a response post to another student’s initial post on this week’s Discussion Board,

PROJECT 2: SUPPORTING MATERIALS: MEDIA CONTENT Objectives: • Create supporting m

PROJECT 2: SUPPORTING MATERIALS: MEDIA CONTENT
Objectives:
• Create supporting material relevant to your creative content and appropriate for submission to an agent.
• Review templates and research appropriate content for inclusion in a book proposal, press kit, television treatment, film treatment, or game treatment.
After having secured an appropriate and interested agent, the content creator must then prepare supporting materials for submission to the agent. The agent will review these materials in an effort to decide (1) whether he or she wishes to take on the creator as a client and (2) whether a sales package can be developed from these materials for a publishing, licensing, distribution, buy-out or option deal. As you create your supporting materials, consider the following:
• Who is your potential audience? • Do these materials present your content in an exciting and persuasive way? • Do your materials suggest ways in which the content can prove itself, commercially, and/or offer options on how to market it?
Instructions:
1. Based on your particular creative content, select the appropriate form of supporting material needed for this project; specifically, if you chose a book, create a book proposal; for music, create a press kit; for film, create a film treatment; for television, create a television treatment; and for games, create a game treatment. Please note: for those of you who are creating treatments, you will be only be creating the simpler presentation treatment (i.e., no one should be trying to create the more elaborate original draft treatment, film bible, or game design document).
2. Use industry-specific templates for your materials. You can find these templates located in the Appendix of the textbook. Included are templates for: a book proposal, game presentation treatment, film presentation treatment, and TV presentation treatment.
3. If you are working on a press kit, you may your own existing kit or create a new, original mockup for the project. If you are using your own existing kit, you must still have the following minimum number of elements, which may require modification for submission: a bio for the artist/composer/producer and/or bio for all band/group members; equipment list; gig list; photos; music roster; place for demo recordings; and promotional/marketing materials. For those without an existing kit, you may either create a mockup press kit in Keynote, Word, Pages or other appropriate software or create an electronic press kit using a site such as powerpresskits.com, reverberation.com, etc. The kit does not have to provide a working demo (simply provide a placeholder for it), but you may certainly provide one if you have it. Important elements of a press kit can be found in the Appendix.
4. For this project, feel free to use outside resources as well as the materials provided in the Appendix of your text, including: press kit materials, sample book proposal, sample film treatment, sample TV treatment, or sample game documentation.
Deliverable:
Create an industry-standard book proposal; press kit; or game, television or film treatment. Use templates found in the textbook’s Appendix to assist you. You may also use outside materials to assist you.
Grading:
This project is worth a total of twenty percent (20%). Please see the Instructions and Rubrics for specific details.

Week 3 Discussion: Aggregators & PODs OBJECTIVES: In this assignment, students w

Week 3 Discussion: Aggregators & PODs
OBJECTIVES:
In this assignment, students will evaluate various print-on-demand (POD) or aggregator vendors based on their chosen piece of creative content.
Students will analyze and discuss what makes a good POD or aggregator site.
Students will explain why the site they chose is the best one for their content if they were to self-publish and distribute it.
INSTRUCTIONS:
Initial Post (75%) – DUE WEDNESDAY
Project Specifications
Please visit some the self-publishing Print-On-Demand (POD) sites and/or aggregators and discuss the advantages/disadvantages of one or more of them (listings are provided throughout the course materials, and some popular sites are included below). 
Next, consider which is the best POD/aggregator site for you to use if you were going to self-publish and/or distribute your piece of creative content? Why?
To begin this project, please review the document, “What to Look for in a POD Site,” found in the References section. Although not a complete list, here are some popular POD/aggregator sites to get your research started:
Books: CreateSpace, IngramSpark, Blurb, Lulu;
Music: TuneCore, CD Baby, Distrokid, The Orchard, Top Spin Media;
Film/TV: Distribber, Gum Road, Cinesouq, FilmBaby, The Orchard, Top Spin Media, CreateSpace;
Games: Steam.
Response Post (25%) – DUE SUNDAY
Choose at least one other student’s post who has chosen creative content similar to your own and reply to it.  Offer a helpful suggestion or information source, along with appropriate citations. If the student is using a different aggregator or POD, tell them a little bit about yours.  Please keep the tone positive and professional.
DELIVERABLES:
Complete the reading assignment for the week and then answer the discussion questions given above. Provide an initial post in response to the specified questions, before Wednesday at 11:59pm.
Your initial post must be at least three paragraphs in length and cite at least one source (outside of course materials) that discusses events and/or situations with respect to the entertainment industry. 
Create a response post to another student’s initial post on this week’s Discussion Board, before Sunday 11:59pm.  Your reply post must be at least one paragraph in length.
GRADING:
Be sure to review the instructions and rubric.  You can find them as a download.
The assignment is worth 5% of your grade. Of this 5%, the initial post is worth 75%, and the response post is worth 25%. Your initial post must be a minimum of three paragraphs and cite at least one source (outside of course materials) that discusses events and/or situations with respect to the entertainment industry. The response post must be a minimum of one paragraph, and it is not necessary to cite an outside source here. If one is used, however, please cite appropriately. Follow the guidelines as outlined in the Discussion Board Rubric and EBMS Policies regarding late work, self plagiarism, etc.
Grading Criteria: • Individual Input and Initiative • Group Participation and Interaction • Critical Thinking and Analysis • Sources and Resources • Presentation and Style