Case Study Instructions:
1. Read Article Practice Fusion
2. Write APA format and Answer all Individual Assignment questions thoroughly and following the rubric.
3. Find 3 creditable outside source to support your answers to the individual assignment questions
PracticeFusion
Thiscase examines the rapid growth of EHR systems in the United States from 2009 to2014. The case discusses the challenges associated with adopting an EHR system(also referred to as an electronic medicalrecord [EMR] system)from the standpoint of healthcare providers, both large and small. It also examines the benefits of EHRsystems for health care providers,patients, insurance companies, pharmaceutical companies, and our society. Inaddition, the case explores how Practice Fusion can best grow its revenue considering slowing EHR adoptionamong physicians.
Case Study Objectives
1. To understand the benefits of electronic healthrecords for a variety of key stakeholders.
2. To understand how government incentives, especially the 2009 Health Information Technology for Economicand Clinical Health(HITECH) Act, impactedthe adoption of EHR systemsamong U.S.-based providers.
3. To learnwhy the interoperability of EHR systemsis so limited.
4. To determine how Practice Fusion can continueto grow its revenue in the face of slowedEHR adoption.
Materials Required
Practice Fusion
Supplemental Readings
George Palma,Electronic Health Records:The Good, the Bad and the Ugly, Beckers HealthIT and CIO Review, September 17, 2015, https://www.beckershospitalreview.com/healthcare-information-technology/electronic- health-records-the-good-the-bad-and-the-ugly.html
FredOConnor, Health IT Early Adopters Examining Big Data, Network World, 14-15,Retrieved from https://csu- eastbay.primo.exlibrisgroup.com/permalink/01CALS_UHL/on8gvj/cdi_proquest_reports_1349229165
MelindaBeck, AMA Urges Overhaul of Electronic Medical Records, Wall Street Journal,September 16, 2014, https://www.wsj.com/articles/ama-urges-overhaul-of-electronic-records-1410840063
BernardMarr, How Big Data is Changing Healthcare, Forbes, April 21, 2015, https://www.forbes.com/sites/bernardmarr/2015/04/21/how-big-data-is-changing- healthcare/?sh=6b0a67492873
Individual Assignment:
1. What are the main functions and uses of an electronic health record (EHR) system and the data capture by the system?What value can the system and data add in
a. an individual practice,
b. a large practicegroup,
c. a hospital, and
d. an integrated healthplan such as Kaiser Permanente or the VeteransAdministration?
2. How did the incentives for the adoptionof EHR systems vary by the following buyer types:
a. individual physicians;
b. large physician practicegroups;
c. private hospitals;
d. major academic hospitals (e.g., Stanford Hospital); and
e. integrated health care systems such as Kaiser Permanente or the VeteransAdministration?
3. As of 2014, why was the interoperability of EHR systemsso limited? Who would benefitfrom increased interoperability, and who would suffer?
4. When launching Practice Fusions firstproduct in 2007, should Howardhave focused on selling to:
a. large physician groups and managedcare organizations containing hundreds of physicians; OR
b. individual and small physician practices?
5. Howcan Practice Fusion best monetize its data business? What are three to fivehigh value potential uses you can envisionfor Practice Fusions data?
6. Nearthe end of 2014, as Practice Fusions adoption among physicians slowed, so didits main revenue sources. Howshould Practice Fusion continue its rapid growth? From a strategic standpoint,should Practice Fusion acquireRingadoc? Why or why not? Are there other strategic moves or growth initiativesyou would recommend beyond what PracticeFusion was already considering?