This is a live project in partnership with BCA’s brand Cinch who want to enhance online sales of their cars. For this assignment you will need to conduct at least 3 different types of analysis and use the findings from your analysis to form the evidence base for the strategic recommendations you put forward to Cinch. Express these directions as clear objectives and outline the metrics they should use in a dashboard to monitor progress against these goals.
In the assignment, you must include analysis of
1. Market data from Mintel
2. Customer data from the brand tracking survey
3. Web data