1. Instructions View the video and the task learning guides (TLGs) below, which

1. Instructions View the video and the task learning guides (TLGs) below, which demonstrate how to find company information in the CSU Online Library and how to find competitor or industry information in the CSU Online Library. Company and Industry Research video (transcript for Company and Industry Research video) How to Find Company Information in the Business Source Ultimate Database TLG How to Search for Articles With a Company Focus TLG Reflect on ways that you might use this as a marketing manager within a company and then how you might use this as a student completing your graduate course of study. Your journal entry must be at least 200 words in length. No references or citations are necessary. 2. Instructions If you were the chief executive officer (CEO) of your company, how would you feel about incorporating the PEST (political, economic, social, and technological) analysis tool as a means to create a company-wide planning culture? Do you believe it would be helpful for the company’s sustained competitiveness? Why, or why not? You may want to review the Unit II Lesson in order to better understand the PEST analysis tool. Your journal entry must be at least 200 words in length. No references or citations are necessary.

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